This initial step is where we discuss the who, what and where of your brand, organization or need. What are your success stories? Where are you challenged? Where do you want to be? Once we've explored objectives, goals and budget we can customize a path of solutions just for your specific needs.
I will analyze the data collected during our intitial discussions, review your current collateral and marketing materials. This is where I can begin constructing a series of options and creative solutions.
YCS now presents the client with a proposed plan of attack for the needs, pains and wants discussed previously. This is the "How, Why, When and Where" of creative, concept and reasoning. The client now reviews based on goals, objective and budget. The dots that make up your future success story are in place, it's time to connect them.
Execution & Delivery
Your Creative Solutionist goes to work. In conjunction with your agency or tapping into my personal network* of select artists and experts YCS develops, designs and delivers unique, effective and memorable solutions that will exceed your expectations!
* My personal network of artists is made up of the best of the best. They are dedicated and passionate masters of creativity who perform across a variety of mediums and platforms. Several have worked in agencies and all have been responsible for the creative that has launched or revived some of the most iconic brands in the world. I trust their ability, passion and the dedication to doing GREAT WORK.