FRANKLIN SAVINGS BANK
SCOPE OF WORK:
Branding, Marketing, Strategy, Concept, Content, and Media Buy.
Franklin Savings Bank wanted an agency who could challenge the status quo, yet provide one to one attentive service, that was transparent, on point and proactive. Working in conjunction with the project management experts at Stoutheart Creative of Portsmouth, NH. Our client is currently receiving the power and attention of two small, yet powerful agencies.
Apparently, it is not common knowledge that people do not have time to read a paragraph of text on a billboard as they rip past it, around 45 to 88MPH. A striking billboard design is impactful and memorable. Simple and clean doesn't mean boring.
Franklin Savings Bank is truly invested in the community. We figured, why not just say so. You can do the rest of the math.
Shareholders and stockholder shiver with anticipation while their copy of the "Annual Report!"
Okay, not really. But why shouldn't an annual report, be worth reading or holding on to for further inspection? Vibrant colors, exciting images from a variety of angles and playful if not slightly edgy copy, plus fingerprint proof stock, made this document worth a second (third and fourth) look!
LET'S GO OUTSIDE
DID YOU SEE THAT?
EXPOSING YOUR BRAND
NOT LIKE THAT...
SPONSORED SOCIAL MEDIA
Social media channels are increasingly becoming "pay-to-play" spaces. In order to reach your target audience, you can strategically put money behind social media ads to see more success. Positive results come from great content, low results, no results or a negative reaction is often due to poor content and strategy.
MAKE ME CURIOUS
DRAW ME IN
Print can still deliver, and the key is storytelling with a combination of words and imagery. These samples are designed to reach an older demographic with two very different mindsets.
Simple. Clear and Clever.
The intention is to catch your eye, deliver a morsel of tasty information and draw you in. These digital banners tell the audience several things without being obvious or literal...