BIEVO FAMILY ORGANIZER
SCOPE OF WORK:
Branding, Creative Direction, Web Design, SEO, Social Media Strategy & Development
SITUATION:
Founded by a busy family, for busy families, Bievo is a software app development firm whose website was not converting visitors, while their social strategy had become lost in the weeds. Our role was to help define their brand voice, strategy and to redesign their digital presence.
We pushed away from the "Stepford lifestyle" so often used by their family organizing competitors like Cozi or Picniic, and allow Bievo to occupy a more transparent, realistic (yet funny) space of their own.
WEBSITE REDESIGN
THEY'LL COME, BUT WILL IT CONVERT?
IF YOU BUILD IT
Why have a website if it doesn't get visitors to react the way you want? Bievo's competition (with all of its corporate marketing dollars) has one undeniably obvious flaw. They feel inhuman. Our newly designed and highly stylized Bievo site shows family life in all of its flawed glory (while offering plenty of solutions). We designed it to be helpful, relatable and fun to engage with! With increasing (and global) frequency, we'd say families agree!
SOCIAL MEDIA
Once we developed a tone, voice, and style we began storytelling with imagery on Social. Below is a sample of some of your work. Bievo is now in charge of their own social destiny! Post on Bievo - our family is pulling for your family!
