SCOPE OF WORK:
Creative Direction, Broadcast Creative (TV, Radio & Social Media)
WENTWORTH DOUGLASS EXPRESS CARE
The former agency for Wentworth Douglass actually introduced me to the client. In the years that followed, I became the creative lead for much of their radio, television and social media content.
For any business or brand, remaining relevant and top of mind is never easy, this is only made harder when your business depends on people getting injured or being sick. The status quo of marketing in the medical industry is "we're friendly, knowledgeable and we have access to top-notch technology!" I'm sorry, that should be a given, not a selling point!
The Get In, Get Out, Get Better campaign was designed to be, ridiculous, yet memorable. We gave voice (first) to the body parts afflicted with an injury or illness. This translated perfectly to radio and in short form video for social media (long-formed versions were used on television). The campaign evolved the following year to be more of a narrative, real people experiencing seasonal mishaps and assorted maladies often associated with the weather and lifestyle of the region.